Pay-per-click (PPC) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. PPC is commonly used in search engine advertising and on social media platforms, and it can be a highly effective way to drive targeted traffic to a website.
In the context of search engine advertising, PPC ads are displayed in the sponsored sections of search engine results pages (SERPs) when keywords related to the advertiser’s products or services are entered into a search query. These ads can be created and managed using platforms such as Google Ads, Bing Ads, and Yahoo! Search Marketing.
PPC ads on social media platforms, such as Facebook and Instagram, work slightly differently. In these cases, the ads are displayed in the users’ news feeds, rather than search results pages. The goal of these ads is to increase brand awareness and drive website traffic, rather than direct sales.
One of the biggest advantages of PPC advertising is its ability to reach a highly targeted audience. Advertisers can choose the keywords that trigger their ads, as well as the geographic location and time of day their ads are shown. This means that PPC can be a very cost-effective way of reaching customers who are actively searching for products or services like yours.
Another advantage of PPC is that it can drive quick results. Unlike organic search engine optimization (SEO), which can take time to produce results, PPC campaigns can start driving traffic to your site almost immediately.
Overall, PPC is a great way to drive targeted traffic and leads to a website. It is an essential part of an overall digital marketing strategy and it will complement organic SEO. When PPC and SEO are used together, they can work in harmony to drive better results and increase the visibility of a website.
It’s worth noting, PPC is not a one-time thing, it requires regular monitoring and optimization, it’s important to track the performance of your PPC campaigns, analyze the data and make changes to optimize the campaigns for better results.
